Your brand is not a physical thing you can grasp or even something you can control. It exists solely as the ideas and thoughts that your customers, and people who know of your business, perceive your company to be. You can allow this group perception to emerge on its own or you can choose to influence the process by consciously developing a brand. This conscious process is what we refer to as branding.
Identifying and documenting the main attributes of your business is the beginning of our branding process. Our primary objective, through the touch points of your business brand, is to show your core values, personality, competitiveness, particularly unique features, and substantial commitment. Our designers and writers thoroughly research your target audience, to learn their motivations, problem areas, and overall goals, so that they can better understand what it is that they need to prepare for your business.
As we begin to understand these key characteristics and your target audience, we can being creating content and imagery that suits your brand. We can then identify the behaviors and policies that reinforce your brand and adjust the ones that conflict with your overall brand. Keeping your brand consistent across all platforms will allow your business to stand out against your competitors. A strong foundation has now been created to begin the development of your marketing strategy.
Creating a brand is much more than just creating a logo for your business. It's all about creating a visual identity, creating the personality of your brand, and finding your voice as a business. Your branding has a considerable emotional impact on the decision-making of consumers. People frequently decide to purchase a product because of brand awareness, and simply because they have created an emotional connection with a particular brand.
Branding and visual identity concepts are often used interchangeably, but in fact, they are not the same. Confusing these two terms can result in missed opportunities to connect with your consumers in valuable ways. We will define both terms to help gain understanding and help you create more depth in your branding.
There have been many efforts to define branding, but the subject of branding can sometimes be difficult to narrow down into one simple statement. This quote communicates the general concept that branding goes far beyond your logo, and is largely made up of non-tangible things.
When branding your local business, often business owners will spend lots of time and money to create a logo, but neglect to invest in creating a complete brand. In doing this, businesses are only completing part of the branding process.
Visual identity and branding are two terms that are often used to describe the process of creating a brand for your business. However, the two terms have a different meaning.
Visual identity is the aspect of branding that companies create to visually trigger certain feelings and experiences with the brand.
This involves everything visual that your brand creates, such as logo design, fonts, images, and any other graphics you use to express your brand. One major mistake business owners make is believing that branding is just creating a logo. While this is part of it, branding reaches well beyond just the logo. Your visual identity is part of your brand that communicates your core message, ideals, and commitment through anything visible.
As mentioned previously, there are many different definitions of branding out there. Most of them are efforts to capture the complexity of the subject in one statement.
Your brand consists of all tangible and intangible things that create the total experience someone has when they hear about or interact with your brand.
It involves your visual identity, tone of voice, brand commitment, and your brand's overall essence. The objective is to invoke the emotional involvement that you want from your customers.
You may not evoke the emotions you want with your branding when you haven't fully developed your brand. In the end, business owners often benefit from hiring a branding company to develop all aspects of the branding process.
To build your business' best website, you must first decide the goals of your website, who you want to target, and how to get the guests to take action. For eCommerce, business, travel, produce, and many other sectors, we design and build mobile reactive websites. Our website hosting is reliable and affordable. We make a conscious effort, listen carefully, and work consistently throughout the process–of creating an excellent website.LEARN MORE ABOUT WEB DESIGN
Brand development is our specialty. Illustrations, Photography, Copywriting, etc... Let us tell your company's story and make it a reality with existing and new clients. Need posters or banners printed for an event? We have you covered. Large Format Prints, Banners, Vinyl Decals, Window/Floor Graphics, and more. Our design team can create captivating presentations for whatever you made need. Custom PowerPoint layout, intriguing graphics, and participant handouts.LEARN MORE ABOUT
Whether you already have a website or are creating a new one, it is important to make sure your website can be found in your customers ' search results by taking the time to focus on Search Engine Optimization (SEO) practices. Because Google constantly updates its formulas to deliver the best performance, it is important to change your SEO strategies to maintain and improve your rankings.LEARN MORE ABOUT
Digital Marketing & Brand Specialist
"I believe connecting the essence of the targeted brand identity with outlets available to digitally implement a solid online marketing strategy is the strongest plan for most businesses."
A solid strategy should form the base for everything connected to the brand of your company. Brandetour believes that strategy is what affects the outcome, we develop a plan and a clearly defined set of goals for each project or campaign.
• RESEARCH & DISCOVERY
• COMPETITION ANALYSIS
• BRAND POSITIONING
• BRAND VOICE
• BRAND MESSAGING
• MARKETING CAMPAIGNS
• CONTENT DEVELOPMENT
• SOCIAL MEDIA MANAGEMENT
• GOOGLE AD MONITORING
• EMAIL & TRADITIONAL MARKETING
• SEO (SEARCH ENGINE OPTIMIZATION)
The planned visual aspect of branding that companies create is their visual identity. Designed to invoke certain feelings and interactions with the brand, including the design of the logo, fonts, images and all of your brand visuals.
• NAME DEVELOPMENT
• LOGO CONCEPT DESIGN
• LOGO USAGE VARIATIONS
• WORKMARKS / LOGOTYPE
• COLOR SYSTEM & PSYCHOLOGY
• GRAPHIC ELEMENT & ICON LIBRARY
• CORPORATE FONT SELECTIONS
• PHOTOGRAPHY DIRECTION
• BUSINESS COLLATERAL DESIGN
• BRAND GUIDEBOOKS
• SOCIAL MEDIA BRANDING
Branding all forms of media enables your company to create standardized communications whenever a customer encounters your brand. It covers many of the material products made to supply branded products in the market.
• WEB DESIGN
• WEBSITE HOSTING & MAINTENANCE
• E-COMMERCE INTEGRATION
• CREATIVE PRINTING & DESIGN
• TRADESHOW / LARGE FORMAT PRINT
• POINT-OF-SALE / DISPLAY
• PACKAGING & APPAREL
• ILLUSTRATION / INFOGRAPHICS
• MOTION / ANIMATION
• PHOTOGRAPHY / VIDEO
• WAYFINDING & SIGNAGE BRANDING
"My website needed a major makeover. I had heard about Brandetour from a friend, who had work done by them, and I am ecstatic with my new site! I just cant stop looking at it! They absolutely crushed it with the new layout and all new content!"
"An amazing overall experience, they were so helpful with designing the graphics for my banners and backdrops. They even were able to have them printed extremely fast and they look BEAUTIFUL! Can't wait to work with them again."
"I wasn't sure where to begin with my new business and the team at Brandetour took care of everything. They worked with me to set up an amazing logo and website design. As and added bonus they were able to take care of setting me up with fresh business cards and my other printed media needs. Will be working with them more!"
"I needed a promo video for a project I have been working on and I know nothing about editing, but the team at Brandetour sure knows what they're doing because it came out perfectly! I highly recommend them for any work you need done."
Brandetour’s team of creative specialists and brand implementations will meet with you in person to discuss your creative ideas and small business goals in a personalized, one-on-one atmosphere.
Being a local Knoxville branding agency, we can meet at our offices, your business location or at your favorite local coffee shop.
We thrive on meeting new entrepreneurs and hearing about your ideas, inventions, or passions and turning them into a reality.