Your business is unique, and your strategic web marketing plan should reflect that. No one knows your business better than you, and our goal is to simply find the best way to help you grow it on the web through one of the many marketing resources we offer.
Our marketing strategy is the plan we use to accomplish your business and sales objectives by connecting your products, services and related images and messages to your target audience. The techniques we choose are dependent on many factors including your business type, sales process, brand attributes, time frame, budget and target audience characteristics. Combining the right message and imagery to intersect with a prospect when they are most likely to be receptive to your communication is the essence of great planning.
Digital Marketing & Brand Specialist
"I believe connecting the essence of the targeted brand identity with outlets available to digitally implement a solid online marketing strategy is the strongest plan for most businesses."
Your customers look at and respond to many different methods of communication. In particular, direct mail can be an excellent addition to your marketing mix. Direct mail is memorable, tactile and, quite literally, gets you into the hands of your customers.
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order form and prepaid envelope. Small companies will also advertise in direct-mail magazines or inserts with other companies to save on costs. A number of benefits accrue to using direct-mail advertising.
One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor such the Direct Marketing Association or Dun and Bradstreet. For example, a small vitamin storeowner can order lists of people who buy vitamins or health products in her market. She can then prepare a direct mailing in hopes of getting these customers to shop at her store.
Direct-mail advertising is highly measurable, according to the U.S. Postal Service. A small company can easily measure the results of one or multiple direct-mail campaigns. This can largely be accomplished by keying the coupon used in a direct-mail campaign. For example, a small hardware store may place an ad in one of the direct-mail coupon magazines that are distributed to homes. The storeowner could simply include an expiration date on a coupon used for a September mailing. If a business mails out an individual direct mailpiece, the owner could write "Department 110" as part of the address for a January 2010 mailing. Subsequently, the owner can keep track of responses to each mailing and calculate the profitability.
Direct marketing can be highly individualized. Computer programs allow small companies to address consumers by name in direct-mail campaigns. Therefore, the message of the sales letter, for example, is directed at a particular person as if the owner is speaking directly to them. As many as 55 percent of people are eager to read their mail, according to the U.S. Postal Service. Addressing them by name can only enhance the experience and, ultimately, prompt some to buy a company's products.
Direct-mail advertising is cost effective. Companies can easily design colorful or eye-appealing brochures with their computers and desktop software and have thousands of copies printed affordably by a print vendor. Additionally, a company can mail out smaller quantities of a direct-mail advertisement as a test. Once the company determines that the first mailing is successful, it can increase the number of mailpieces in subsequent mailings.
Direct-mail advertising is highly flexible. A small company can use postcards to market its wares to save on costs. Small manufacturers can also include free samples of products in their mailings. A business owner can generally include as much information as she desires in a direct-mail campaign, depending on how much she wants to spend.
Inbound marketing efforts such as search engine optimization / SEO and paid search focus on customers when they are looking for your service or products. It’s about being easily available to them with the right message and functionality when they are ready to act; the perfect time to connect.
Traditional or outbound marketing has also come along way, thanks to the internet. Email newsletters in various forms with coordinated landing pages have made promotional messages more attractive and effective than ever. And social media venues such as Facebook, Twitter & LinkedIn along with high value content blogs make interacting with your customer base and developing lasting relationships a reality. Connecting is the fundamental activity in all marketing campaigns.
Approximately 90% of internet users look for information using search engines. Google, Yahoo, and Bing dominate the landscape with almost 90% of all search engine traffic. Developing and executing strategies that place your website higher for relevant organic searches on these engines can have a dramatic impact on your visitor count and this is a primary objective of SEO campaigns.
We’ll help you make sure your website includes descriptive keywords that match up with what your customers are searching for. We’ll also make sure the site navigation, photo descriptions, and title keywords are all working collectively to boost your website’s ranking.
We listen to what you need and only propose work that fits your business so that we can offer the best and most affordable search engine optimization and digital marketing plan.
Search Engine Optimization (SEO) puts the focus squarely on the needs of your target market. SEO is the process of providing the best and most accurate information to search engines so that your potential customers find you first, when they search online. SEO implementation incorporates targeted keywords in your website content to create an online reputation for your site that search engines rely on for rankings.
Today it seems like everyone has a blog and they cover every conceivable topic. Many of these blogs have a long history and have created large followings, while some represent small, niche markets of ardent supporters, and either may be just the audience you are looking for. Brandetour can help you become involved in the dialogue or possibly start up your own conversation. Either way, blogging represents another online opportunity to gain awareness, increase web traffic and deliver your message.
Brandetour staff members are trained to assist with local and national Google Ad campaigns. Pay per click advertising sends traffic to your website, or other landing page, by exposing people to your advertising message and giving them the opportunity to click on your link. You are charged based on the number of clicks you receive times the rate you have bid for your advertising placement. The most visible example of this form of advertising is Google AdWords and other search engine advertising. However, other opportunities exist to capitalize on this effective form of exposure including various affiliate programs that include pay per click as well as pay per impression and pay per lead programs along with social media sites offering pay per click or pay per impression systems.
Google owns 71% of the search market share and the world’s largest online display advertising network. Google Ads offers a platform for instant online visibility for people searching for your products and services, and brand awareness campaigns targeted at people who are actively searching similar sites, topics, keywords or showing a history of interests the closely match your products and services. Everything is measurable. Brandetour can strategically manage your Google campaigns.
Over 1/3 of the adult internet population uses online social networking sites like Facebook, Twitter or LinkedIn. Many businesses, large and small, have developed a presence and begun to reach out to the members of these communities. Marketing in this arena requires you become a member of the community and engage in an authentic way. Brandetour can help you with this process if you want to leverage the potential of this continuously growing market. Our services include (but are not limited to) strategies for the following:
Email marketing is one of the most effective and versatile marketing methods in today’s digital world. Your existing clients are typically your warmest leads. Brandetour can help you keep connected to these customers and we offer solid strategies to help you grow your email database. The Brandetour team creates custom-designed templates to fit your brand. We create strong content messaging, beautiful digital graphics, and offer cost-effective platforms to send electronic newsletters.