Web Design, Digital Marketing & Branding

Brandetour functions as a full-service branding, marketing and digital agency, managing advertising tasks for its clients, developing web platforms and rich content that assists brands to make stronger connections with their target audiences.

Your brand is not tangible and objective or something you can control. It exists as a group of thoughts in the minds of your customers and people who know about your business. You can allow this group perception to emerge on its own or you can choose to influence the process by consciously developing a brand. This conscious process is what we refer to as branding.

The branding process we follow involves identifying and documenting the key attributes of your business. Our primary goal is to express your core values, personality, competitive position, unique features, and significant commitments via the touchpoints of your business brand. Learning about your target audience and becoming familiar with their problems, motivations, and goals as it relates to your products and services, our designers and writers will be better prepared in developing your projects.

Once we understand these key attributes and your target audience, we can craft messages and create images that are consistent with your brand that speaks directly to your customers. You can also identify the business behaviors and policies which reinforce your brand and adjust those that conflict. A consistently projected brand will differentiate you from competitors and elevate the purchasing process beyond price. You will have established a strong foundation to begin the development of your marketing strategy.

Creating a brand for your business is much more than just creating a logo. It involves everything from creating a visual identity, creating your brand’s personality and finding your voice as a business. Your branding has a great emotional impact on consumer decision making. People often decide to buy a product because of brand awareness and simply because they have created an emotional connection with a certain brand.

The Difference Between Visual Identity & Branding


The terms branding and visual identity are often used interchangeably but they are actually not one in the same. Getting these two terms confused can result in missing out on opportunities to connect with your customers in valuable ways. We will define both terms to help gain understanding and help you create more depth in your branding.

There have been many efforts to define branding, but the subject of branding can sometimes be difficult to narrow down into one simple statement. This quote communicates the general concept that branding goes far beyond your logo, and is actually largely made up of non-tangible things.

When branding your local business, often times business owners will spend lots of time and money to create a logo, but neglect to invest in creating a complete brand. In doing this, businesses are only completing part of the branding process.

What Is Visual Identity?


Visual identity and branding are two terms that are often used to describe the process of creating a brand for your business. However, the two terms have different meaning.

A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand.

It includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand. One big mistake business owners make is thinking that branding is simply just making a logo. While it is a part of it, branding goes far beyond a logo. Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual.

What Is Branding?


As mentioned before, there are lots of different definitions of branding out there. All of which are efforts to capture the complexity of the subject all in one statement.

Your brand is made up of everything tangible and intangible that create the overall experience that someone has when they hear about or interact with your brand.

This includes your visual identity, tone of voice, your brand promise, and the overall essence of your brand. The goal is to evoke the emotions that you want your brand to be associated with.

If you haven’t fully developed your brand, you may not be evoking the emotions that you wish to with your branding. In the end, it is often beneficial for business owners to hire a branding company to develop all the different aspects in a complete branding process.

Web Design & Development

To create the best website for your business you must first determine your website’s goals, who you want to attract, and how to direct the attention of your visitors to get them to act. We design and build mobile-responsive websites for eCommerce, corporate business, tourism, manufacturing and many other industries. Our website hosting is reliable and affordable. Throughout the project, we provide conscious effort, attentive listening, and diligent planning – resulting in an outstanding website.

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Print Design & Production and Creative Branding Services

Brand development is our specialty. Illustrations, Photography, Copywriting, etc... Let us tell the story of your business and bring it to life with current and potential customers. Need posters or banners printed for an event? We have you covered. Large Format Prints, Banners, Vinyl Decals, Window/Floor Graphics, and more. Our design team can create captivating presentations for whatever you made need. Custom PowerPoint layout, intriguing graphics and participant handouts.

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CREATIVE SERVICES / BRANDING

SEO (Search Engine Optimization), Internet Marketing & Direct Mail

Whether you already have a website or are building a new website, the purpose of taking time to focus on SEO is to make sure that your website is being found in search results by your customers. Since Google changes their algorithms on a regular basis to provide the best search results, it’s important to adjust your SEO tactics often to keep and improve your rankings.



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MARKETING / SEO
Marc Taylor Avatar

Marc Taylor

Digital Marketing & Brand Specialist

"I believe connecting the essence of the targeted brand identity with outlets available to digitally implement a solid online marketing strategy is the strongest plan for most businesses."

BRAND STRATEGY

The foundation for everything associated with your company’s brand should stem from a solid strategy. Brandetour believes that strategy is what drives results, and we go into every project or campaign with a plan and a clearly laid out set of goals.

  • • RESEARCH & DISCOVERY

  • • COMPETITION ANALYSIS

  • • BRAND POSITIONING

  • • BRAND VOICE

  • • BRAND MESSAGING

  • • MARKETING CAMPAIGNS

  • • CONTENT DEVELOPMENT

  • • SOCIAL MEDIA MANAGEMENT

  • • GOOGLE AD MONITORING

  • • EMAIL & TRADITIONAL MARKETING

  • • SEO (SEARCH ENGINE OPTIMIZATION)

VISUAL IDENTITY

A visual identity is the planned visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand, including the logo design, fonts, photos, and any other visuals used to communicate your brand.

  • • NAME DEVELOPMENT

  • • LOGO CONCEPT DESIGN

  • • LOGO USAGE VARIATIONS

  • • WORKMARKS / LOGOTYPE

  • • COLOR SYSTEM & PSYCHOLOGY

  • • GRAPHIC ELEMENT & ICON LIBRARY

  • • CORPORATE FONT SELECTIONS

  • • PHOTOGRAPHY DIRECTION

  • • BUSINESS COLLATERAL DESIGN

  • • BRAND GUIDEBOOKS

  • • SOCIAL MEDIA BRANDING

BRANDED SERVICES

Branding across all forms of media allows your business to create cohesive messaging every time a consumer comes into contact with your brand. This includes much of the tangible items produced to deliver the branded offerings to the marketplace.

  • • WEB DESIGN

  • • WEBSITE HOSTING & MAINTENANCE

  • • E-COMMERCE INTEGRATION

  • • CREATIVE PRINTING & DESIGN

  • • TRADESHOW / LARGE FORMAT PRINT

  • • POINT-OF-SALE / DISPLAY

  • • PACKAGING & APPAREL

  • • ILLUSTRATION / INFOGRAPHICS

  • • MOTION / ANIMATION

  • • PHOTOGRAPHY / VIDEO

  • • WAYFINDING & SIGNAGE BRANDING


Logo Design & Visual Identity

For most businesses, the company mark or logo is the center point of it all. There is a great deal more involved in the area of visual identity, though. These are elements such as color and layout styles which accompany the logo.
If you want a brand-new logo to reposition your company in the marketplace, Brandetour is proud to offer our expertise in logo design to our clients.

Sampling of Recent Work

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What Our Clients Are Saying

  • Frank G.

    "My website needed a major makeover. I had heard about Brandetour from a friend, who had work done by them, and I am ecstatic with my new site! I just cant stop looking at it! They absolutely crushed it with the new layout and all new content!"

  • Jessica M.

    "An amazing overall experience, they were so helpful with designing the graphics for my banners and backdrops. They even were able to have them printed extremely fast and they look BEAUTIFUL! Can't wait to work with them again."

  • Brent K.

    "I wasn't sure where to begin with my new business and the team at Brandetour took care of everything. They worked with me to set up an amazing logo and website design. As and added bonus they were able to take care of setting me up with fresh business cards and my other printed media needs. Will be working with them more!"

  • James P.

    "I needed a promo video for a project I have been working on and I know nothing about editing, but the team at Brandetour sure knows what they're doing because it came out perfectly! I highly recommend them for any work you need done."

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