social media promote business followers

Knoxville branding company offering brand services, logo design, web & mobile, print design, and social strategies.

Social

Media

Strategic Blogs, Facebook Campaigns, Twitter Posts, Google MyBusiness and more...

Harness the power of Social media for your business.

Harness the power of social media for your business. Studies have found that the average person spends over two hours on some form of social media every day. Your business can benefit from this growing trend. Social Media is rapidly gaining popularity; and not just among individuals. More and more businesses are realizing the power of having a strong and positive presence across various social media platforms.

Programs like Instagram are used to feature products and services through use of eye-catching graphics and videos. Other platforms like Twitter and Facebook give customers a medium to make instant and personal contact with companies to resolve customer service issues and to give reviews about their experience. Maintaining high engagement with social media users is essential for retaining existing customers and gaining new ones. Consistent and visually pleasing posts attract more and more followers-expanding your company’s pool of customers.

 

Brandetour is well-versed in the nuances of social media, and we know how to create text and graphic-based content for various social media platforms. Through social media, we will help potential customers to perceive your company as one that is involved, up to date, and views its commitment to quality and customer care as its highest priority.

 

Some services we offer include:

 

Blogs

 

What would your business want to blog about? And how often? Who would read it? Would there be enough content if you choose not to reveal actual clients? These are things Brandetour takes into consideration with you when discussing implementing a blog.

 

Here is what your competitors are blogging:

  • Recent Work for Clients
  • Company News- expansion, recent hires, promos
  • How they are helping the community (non-profit work and sponsorships)
  • Awards (Design awards, company awards)
  • Employee Highlights (Volunteer Work, Personal Interests)

 

Most firms post at least once a month. Not all top firms have blogs. If they do, most are image based and written in-house. We will carefully discuss the blogging process and help you decide if a blog is right for your company.

 

Twitter

 

What will you tweet about? And how often? Some things that may be beneficial to tweet about are:

  • What was posted on your blog
  • General Information about the design industry
  • Sales and Marketing information
  • Company Information
  • Some personal experiences or events if appropriate

 

What is the competition tweeting about?

  • Company news- introducing new employees, presenting awards
  • Retweet local news
  • Personal milestones and activities
  • Current Projects
  • Industry Articles of Interest
  • Informative posts about social media
  • Software tips
  • Newsletter Links
  • Links to how-to tutorials
  • Thank yous and recognition to clients and employees

 

Some companies tweet a few times a week, and others post multiple times a day. The type of information you post and your followers may determine how often you post.

 

Who else will you follow? Building a network of mutual followers expands your reach and brings in new followers. You may want to follow competitors, colleagues, industry journalists, and clients.

 

How can you promote your business on Twitter?

  • Add your twitter handle to business cards
  • Put a twitter badge on your website
  • Write about your twitter feed in a newsletter or on a blog
  • Responds to all mentions. There is software available to keep up with account activity if you have very high engagement.
  • Ads can be put on Twitter, but they are very high cost and are better for large corporations

 

How should you design your account?

Create a descriptive and accurate bio in under 160 characters.

Customize the background using the following steps:

1. Go to profile->Edit Your Profile->Design->Change Background Image (choose saved image)->Change design color(changes text, link, sidebar, and border colors.)

2. Create a custom background image at 1600 x 1200px. If the left sidebar column, the file should be 235px wide. File size should be under 800KB. Save as a JPEG, GIF, or PNG.

 

Facebook

 

Facebook can be a great tool in gaining a following online and directing traffic to your business. Steps have to be taken to make sure your Facebook page is effective. Having updated information and an address that can be verified adds credibility to your account.

 

How can you keep your followers engaged?

  • Make sure posts are relevant to your audience and business
  • Be succinct, friendly, and conversational
  • Share photos and videos to grab attention
  • Ask questions or seek input
  • Give access to exclusive information and specials
  • Post about events, holidays, or news in a timely manner

 

Post Strategically

Facebook uses edgerank to determine which posts appear on people’s newsfeed. It’s based on recency (how recently it was posted), affinity (how often you interact with certain content), and edgeweight (if posts includes pictures, videos, and links).

Build an audience for your page through standard marketing means and email.

 

Advertising on Facebook

Advertising on Facebook may be a viable option for your business. To do this you would design an ad, pick your target demographic, name the campaign, and set the budget and schedule of the campaign.

You would then pay by number of impressions on your ad. If you are interested in advertising on Facebook, Brandetour understands the process and wants to help. Please contact us for more information about this avenue of advertising on   social media.

 

Design Your Facebook and Website to Mesh Cohesively

Your social media pages should be an extension of your website. Though every element does not have to be the same in every minute detail, overall style should be consistent across all platforms.

 

Facebook Design Tips

  • Cover Images should be at least 400px wide, with a recommended size of 851 x 315px. It shouldn’t contain contact or sales information, and cannot say “like” or “share”
  • Consider merging the profile picture and cover image to make it look continuous
  • Facebook Apps
  • There are apps native to Facebook: likes, photos, events, and notes
  • You can use either already designed or custom apps
  • A variety of free apps and plugins are available. If there is an app on someone’s site that was not custom, it can be clicked and downloaded.
  • Check the Facebook app directory https://apps.facebook.com/appsdirectory/
  • Apps can be purchased from places like appbistro.com or designed using iframes
  • Apps Your Competitors Use
  • Map
  • Contact Us
  • Instagram
  • Pinterest
  • Videos
  • Blog
  • Events
  • Note
  • Is Your Website Mobile-Friendly?

    Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they're constantly using them to search. Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site. Call today. We can help!

  • Can you build a differentiated brand when there isn’t, fundamentally, a difference?

    Yes. Even if you do or sell the same thing, the possible key might be to claim a piece of perceptual territory by making a promise to desired customers that no one else is making. Companies with unique products and technologies or processes use these differences to creates a brand. Others, must focus on the brand itself  to differentiate.
    Call today. We can help!

  • Bad Company Logo?

    Business logo design is an important tool when it comes to promoting a company's products or services. But the logo must have a unique design that incorporates a design concept and colors etc. elements in a special way. Such a logo makes a lasting positive impression on the potential customers.
    Call today. We can help!

  • Branding a Small Business

    When someone is considering buying a product or service aligned with what your business has to offer what do you want them to think of? You. Your company. or ...Your business. The more clientele you can attract the stronger and more profitable your business will become.

    A lasting impression that draws the right people in requires (1) Be sure to deliver what you’ve promised – a quality product or service. (2) your small or side business needs strong branding. Call today. We can help!

SUBSCRIBE

 

Let us help you with your next project.

Sign up below

social media promote business followers
Designing Difference TM
  • Is Your Website Mobile-Friendly?

    Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they're constantly using them to search. Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site. Call today. We can help!

  • Can you build a differentiated brand when there isn’t, fundamentally, a difference?

    Yes. Even if you do or sell the same thing, the possible key might be to claim a piece of perceptual territory by making a promise to desired customers that no one else is making. Companies with unique products and technologies or processes use these differences to creates a brand. Others, must focus on the brand itself  to differentiate.
    Call today. We can help!

  • Bad Company Logo?

    Business logo design is an important tool when it comes to promoting a company's products or services. But the logo must have a unique design that incorporates a design concept and colors etc. elements in a special way. Such a logo makes a lasting positive impression on the potential customers.
    Call today. We can help!

  • Branding a Small Business

    When someone is considering buying a product or service aligned with what your business has to offer what do you want them to think of? You. Your company. or ...Your business. The more clientele you can attract the stronger and more profitable your business will become.

    A lasting impression that draws the right people in requires (1) Be sure to deliver what you’ve promised – a quality product or service. (2) your small or side business needs strong branding. Call today. We can help!

SUBSCRIBE

 

Let us help you with your next project.

Sign up below

social media promote business followers
  • Is Your Website Mobile-Friendly?

    Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they're constantly using them to search. Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site. Call today. We can help!

  • Can you build a differentiated brand when  there isn’t, fundamentally, a difference?

    Yes. Even if you do or sell the same thing, the possible key might be to claim a piece of perceptual territory by making a promise to desired customers that no one else is making. Companies with unique products and technologies or processes use these differences to creates a brand. Others, must focus on the brand itself  to differentiate.
    Call today. We can help!

  • Bad Company Logo?

    Business logo design is an important tool when it comes to promoting a company's products or services. But the logo must have a unique design that incorporates a design concept and colors etc. elements in a special way. Such a logo makes a lasting positive impression on the potential customers.
    Call today. We can help!

  • Branding a Small Business

    When someone is considering buying a product or service aligned with what your business has to offer what do you want them to think of? You. Your company. or ...Your business. The more clientele you can attract the stronger and more profitable your business will become.

    A lasting impression that draws the right people in requires (1) Be sure to deliver what you’ve promised – a quality product or service. (2) your small or side business needs strong branding.     Call today. We can help!

SUBSCRIBE

 

Let us help you with your next project.

Sign up below

Designing Difference TM